the cups are red...
... and the spirit of season is kindred.
“The red cups have taken on almost a cultural role, at least in the US, and now in a lot of other markets around the world as well. When the cups turns red at Starbucks, that’s one of the first cues that the holidays are upon us. The emotional connection that our store partners (employees) have when they open that first box of the red cups and start using them that first day, and the emotional connection they see from their customers, that’s what we strive for. They see that surprise and excitement: ‘Oh, the red cups are at Starbucks!’ It’s really special and all of us in the studio feel privileged to do the work that can create such an emotional moment and connection in our stores between our partners and our customers.”
– Terry Davenport, Senior Vice President, Global Brand and Creative Studios at Starbucks
to join in the fun, many of the other coffee houses
and drive-thru's have been inspired by the mermaid
to go red for the season.
when i sip my peppermint mocha or eggnog latte in the pretty
red cup,(under my breath), i make a sweet and warm toast,
or say a simple little prayer for peace on earth and
good will to all.
isn't it marketing brilliance at it's best?
happy weekend to you!